The Task
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So, here's your challenge...you're going to emulate a classic music video, shot for shot, costume for costume, set for set, special effect for special effect, to the very best of your ability. The end product for this should be a professional, sophisticated product that is indicative of a considerable amount of effort and skill.
This CAN be a group task, but it does not have to be. If you feel you can achieve the end product better by working as an independent director and using performers/actors/dancers outside of the class, then that's what you should do. Your main task is to create a sophisticated product, so you should make smart choices to ensure that happens. You can only make a music video of one of the videos posted on this page, down below. You can not choose your own. You and your group members do not have to appear in the music video, but the workload for creating it should be divided equally. |
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The Tender Process
First things first, however, the music videos below are going to be put out to tender.
What's a tender process? When something is put out to tender, it means that bids are encouraged by competing companies. If, for example, ACMI in Fed Square are going to create an interactive app to coincide with one of their exhibitions, they will put the creation of this app out to tender. Companies who create interactive content/apps will then compete to get the contract with ACMI to make this product. This means, obviously, they get paid, but it also means they get notoriety for making something innovative that a lot of people are going to access and helps them promote their business to help them get future work.
How does the tender process work? In the above example, companies would submit an expression of interest with ACMI who would then organise a meeting for each company to come in and pitch to ACMI why they should get the job. This would likely involve example graphics, sample apps, and ideas about how they would approach the creation of the app. The most interesting, visually impressive, exciting and professional presentation would get the pitching company the job.
What's a tender process? When something is put out to tender, it means that bids are encouraged by competing companies. If, for example, ACMI in Fed Square are going to create an interactive app to coincide with one of their exhibitions, they will put the creation of this app out to tender. Companies who create interactive content/apps will then compete to get the contract with ACMI to make this product. This means, obviously, they get paid, but it also means they get notoriety for making something innovative that a lot of people are going to access and helps them promote their business to help them get future work.
How does the tender process work? In the above example, companies would submit an expression of interest with ACMI who would then organise a meeting for each company to come in and pitch to ACMI why they should get the job. This would likely involve example graphics, sample apps, and ideas about how they would approach the creation of the app. The most interesting, visually impressive, exciting and professional presentation would get the pitching company the job.
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So what in the flim flam does this have to do with you making a music video?
Well, here it is...you can only make one of the music videos on this page. You can't choose your own. Only one version of each music video can get made and there are likely to be multiple groups wanting to do the same music video...so the music videos are going to be put out to tender. In the next lesson, each group is going to present a 20 second example to the class of what the music video would look like if they got to make it. I will then decide who gets to do the music video and I will assign a music video of my own choosing to the unsuccessful group. Even if your group is the only group applying to do a particular music video, you must still present a tender pitch next lesson and will be assigned a different music video if you don't present or your presentation is sub-standard. |
You presentation must be a PowerPoint/Keynote presentation that includes:
1) a completed, detailed shot list for your chosen 20 second section of your music video
2) the completed, edited clip of your music video
Your clip for tender, and of course, your eventual music video, should be as accurately the same as the original music video as possible. You should do your very best to find costumes that are as close as possible to the ones used in the original music video, use locations that look as similar as possible, use the same shot composition, the same camera movement, the same props, the same choreography, the same facial expression, the same style, be it animation, colour-graded footage, etc. You should obviously play the song as you're filming, so that your performers/actors/dancers are moving and lip-syncing exactly the same as the original.
This is a very technical task that requires a lot of organisation, planning and, of course, skill.
The Tender Presentation will make up 20% of your final grade for this overall task.
Let's look at how well the makers of the film Rocketman re-created Elton John's "I'm Still Standing" music video with Taryn Egerton playing Elton John.
1) a completed, detailed shot list for your chosen 20 second section of your music video
2) the completed, edited clip of your music video
Your clip for tender, and of course, your eventual music video, should be as accurately the same as the original music video as possible. You should do your very best to find costumes that are as close as possible to the ones used in the original music video, use locations that look as similar as possible, use the same shot composition, the same camera movement, the same props, the same choreography, the same facial expression, the same style, be it animation, colour-graded footage, etc. You should obviously play the song as you're filming, so that your performers/actors/dancers are moving and lip-syncing exactly the same as the original.
This is a very technical task that requires a lot of organisation, planning and, of course, skill.
The Tender Presentation will make up 20% of your final grade for this overall task.
Let's look at how well the makers of the film Rocketman re-created Elton John's "I'm Still Standing" music video with Taryn Egerton playing Elton John.
Shot List
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What's a shotlist?
As stated on the Premium Beat website, the shotlist is, "...a video producer's secret weapon." (Premium Beat) If you think of a storyboard as being a visual representation of what we're going to see on screen, a shotlist is essentially a text-based version of a storyboard, but allows you include more detail. You can see with the example on the right, that it's essentially just a table of information, but it includes many details, including Shot Duration, Song Timing, People Needed, Equipment Needed, Shot type/movement and Shot Number. All of these headings should be included in your own shotlist. Your shotlist must also include every single shot in the music video. You have to consider and plan for every single shot that exists in your music video. Music videos are usually fast-paced, so it's not unusual for a music video to have more than one hundred separate shots. The entire A4 page shotlist on the right actually only represents 47 seconds of screen time and 14 different shots. If your music video is over four minutes long, that's a lot of planning and a lot of shots. |
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The Music Videos
Below are the music videos you have to choose from. You can only choose from these music videos. Your tender pitch next lesson must be a 20 second section from the music video you've chosen. Getting to do the music video you want to do will be dependent on how good and accurate it looks and how much effort you've put into its planning and creation. Otherwise, you'll likely find yourself doing a music video you don't want to do.
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Due Dates
Tender Pitch
Wednesday, 26th June, 2019 (Week 9, Term 2) (20%)
Assigned Music Video ShotList
Friday, 28th June, 2019 (Week 9, Term 2) (15%)
Progress Check
Friday, 19th July, 2019 (Week 1 Term 3) (15%)
Final Completed Music Video
Friday, 2nd August (Week 3, Term 3) (50%)