PRODUCT ADVERTISEMENT
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Category: Individual
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Value: 15 Points
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Time: 3 weeks
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YOUR TASK
Create a 15 second animated advertisement using Adobe Animate. The catch is, the product you are going to be advertising doesn’t exist yet! You will need to invent a product that you have decided the world needs. This idea can be as quirky or 'out there' as you like, but it must be original and dreamed up by you. It can’t just be a variation of an existing idea. Your product doesn’t yet exist. You are thinking and designing it into existence. Once you have decided on your product, create a short animated advertisement to promote your product to potential customers. |
DOCUMENTS 10med_planner.docx Download File 10med_advertisement_design.docx Download File 10med_storyboard.docx Download File 10med_reflection.docx Download File |
What are the Conventions of an Advertisement?
Your job as an advertiser is to convince your audience that they need something, usually before they are even aware that they needed it. This is usually done through voiceover, bright colours, lots of movement and by making your product look as desirable as possible. Advertisers use lots of short shots to keep the advertisement pace engaging. In a 15 second advertisement there is likely to be at least 7 different shots. No single shot should be longer than 3 to 4 seconds.
Your advertisement is only going to be 15 seconds long. That is a very short period of time to grab your audience’s attention. It must be dynamic and interesting immediately and it must be instantly clear what you’re selling.
Think of the advertisements that play at the start of YouTube clips, known as Pre-roll Ads, or Bumper Ads. They really only have five seconds to grab the audience because after that the majority of the audience will click the “Skip Ad” button. Fifty-nine percent of Bumper Ads are skipped after five seconds. The challenge is to make an advertisement interesting enough to stop someone from skipping it. Contrastingly, Globalshop Direct advertisements use lots of repetition because they are often played continuously on free-to-air television in the middle of the night. By sticking to only 2 or 3 key messages and repeating them multiple times, the advertisers are ensuring that anybody flicking channels will be able to receive the message, no matter which part of the advertisement they happen to see.
For more information about television advertisement conventions, check out this PowerPoint:
Your job as an advertiser is to convince your audience that they need something, usually before they are even aware that they needed it. This is usually done through voiceover, bright colours, lots of movement and by making your product look as desirable as possible. Advertisers use lots of short shots to keep the advertisement pace engaging. In a 15 second advertisement there is likely to be at least 7 different shots. No single shot should be longer than 3 to 4 seconds.
Your advertisement is only going to be 15 seconds long. That is a very short period of time to grab your audience’s attention. It must be dynamic and interesting immediately and it must be instantly clear what you’re selling.
Think of the advertisements that play at the start of YouTube clips, known as Pre-roll Ads, or Bumper Ads. They really only have five seconds to grab the audience because after that the majority of the audience will click the “Skip Ad” button. Fifty-nine percent of Bumper Ads are skipped after five seconds. The challenge is to make an advertisement interesting enough to stop someone from skipping it. Contrastingly, Globalshop Direct advertisements use lots of repetition because they are often played continuously on free-to-air television in the middle of the night. By sticking to only 2 or 3 key messages and repeating them multiple times, the advertisers are ensuring that anybody flicking channels will be able to receive the message, no matter which part of the advertisement they happen to see.
For more information about television advertisement conventions, check out this PowerPoint:
| 10med_advertisement_conventions.pptx |
TUTORIALS
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EXAMPLES
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